De Mi Pueblo
Inspired by authentic traditions, handcrafted recipes, and everyday moments that connect Hispanic families to home.
Connecting Latin Communities Through Authentic Heritage
De Mi Pueblo is ETC Group's flagship consumer brand. Built with a commitment to authenticity and uncompromised quality, the brand brings time-honored Latin recipes into retail supermarkets, independent bodegas, and foodservice kitchens nationwide.
From artisanal cheeses and rich cultured creams to ready-to-cook traditional frozen foods, De Mi Pueblo represents comfort, family celebrations, and everyday culinary excellence.
Core Product Lines
Cheeses & Creams
Authentic Queso Fresco, Cotija, Queso Blanco, and traditional Central American cultured crema.
Traditional Frozen Foods
Ready-to-cook sweet plantains, frozen yuca, and regional Latin comfort favorites.
Rice Blends, Grains & Red Beans
Traditional red beans, specialty rice blends, selected grains, spices, and pantry essentials crafted for everyday home cooking.
Pupusas, Tortillas, Cookies, Snacks & Beverages
Authentic handcrafted pupusas, fresh tortillas, traditional tamales, Latin cookies, snacks, nostalgic sodas, and refreshing beverages.